Marketing Management: an Asian Perspective (6th Edition)

An Asian Perspective

Cover Art for 9789810687977, Marketing Management: an Asian Perspective (6th Edition) by Philip Kotler
ISBN: 9789810687977
Publisher: PIE (PS)
Published: 1 December, 2012
Format: Paperback
Language: English
Links Australian Libraries (Trove)
Editions:
63 other editions of this product

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

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