Those not put off by its audacious title and cheeky tone will find How to Get Filthy, Stinking Rich and Still Have Time for Great Sex really is filled with some helpful basic information for prospective entrepreneurs. Herb Kay, a self-made rich guy with chutzpah to spare, insists slow-and-steady and get-rich-quick approaches to financial freedom are both losers. His recommendation? Self-employment, which never limits potential earnings. Not a particularly novel concept, to be sure, but Kay does offer supportive advice in this flip, business-cum-lifestyle guide that may hit home with those who dismiss similar books as either maddeningly tame or hopelessly optimistic. There are some pretty obvious suggestions here (identify needs in an area where you have strong personal interest and then develop new ways to fill them, for example) but they're often supported by helpful advice that reflects Kay's personal experience (i.e., avoid ordinary consumer banks and big national chains in favor of smaller business institutions where top executives themselves can explain how their services fit your needs). As for the title's "great sex," Kay eventually admits this is just "a metaphor for anything you enjoy doing away from the office." Alas, another myth shattered. --Howard Rothman