Black Gold: The story of how the All Blacks became rugby's most valuable asset

The story of how the All Blacks became rugby's most valuable asset

Cover Art for 9781775542186, Black Gold: The story of how the All Blacks became rugby's most valuable asset by Gregor Paul
ISBN: 9781775542186
Publisher: HarperCollins NZ
Published: 2 August, 2023
Format: Paperback
Language: English
Editions:
1 other edition of this product
Saving: Saving: $28.06 or 43%
Genre:Sports

The story of global rugby's golden goose. This book tells the story of how the All Blacks have been commercialised in the professional age of rugby and the challenges that have come with the team having an enormous international profile, but a domestic market without the scale or means to monetise the brand. It also, just as importantly, details how this quest to make money and corporatise the All Blacks has impacted the performance mechanics of the team.

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