| ISBN: | 9780688015602 |
| Publisher: | William Morrow & Co |
| Published: | 1 March, 1984 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
28 other editions
of this product
|
Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit ag
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