| ISBN: | 9780536104397 |
| Publisher: | Prentice Hall Press - Colleege division |
| Published: | 1 December, 2005 |
| Format: | Hardcover |
| Language: | English |
| Editions: |
63 other editions
of this product
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This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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