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What It Takes

How I Built a $100 Million Business Against the Odds

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Cover Art for 9780241297209, What It Takes by Raegan Moya-Jones
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ISBN: 9780241297209
Publisher: Portfolio Penguin
Published: 25 October, 2018
Format: Paperback
Language: English
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Editions: 6 other editions of this product

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What It Takes

How I Built a $100 Million Business Against the Odds

Other Editions

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million. Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support. In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.

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