Integrated Marketing Communications with Student Resource Access 12 Months
William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence Shimp, J Craig Andrews
| ISBN: | 9780170254304 |
| Publisher: | Cengage Learning |
| Published: | 29 September, 2014 |
| Format: | Book with Other Items |
| Links | Australian Libraries (Trove) |
| Editions: |
1 other edition
of this product
|
Integrated Marketing Communications with Student Resource Access 12 Months
William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence Shimp, J Craig Andrews
IMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.
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